Why "Sparkwin"?

The WFP System:

Craig Mawlam, a UK-based window cleaner Introduced the WFP System. It was received well by the industry - its benefits were hard to deny and many UK-based window cleaners started to adopt it. This coincided with a tightening of UK Health & Safety regulations surrounding the use of ladders in the early 2000's, which led to an inevitable increase in liability insurance premiums for window cleaners using traditional methods. Several other manufacturers sprang up from 1998 through to the mid 2000's to meet the new demand, each bringing along their own improvements and innovations on static and portable versions of the water fed pole system in all shapes and sizes. As such the UK became the birthplace of the pure water fed pole window cleaning system - probably in part due to its hard water quality that in most regions necessitates the purification of water. Since then the use of the system has and continues to spread to many parts of the globe, and it solidified itself as the standard solution for cleaning not just windows, but many other high-level surfaces in both commercial and domestic settings.

WFP better than Traditional Practice?